This year we have a wonderful group of exhibitors all wanting to help you make your wedding a very special day to remember. Many have proven successful at previous That’s Amore Expo’s and in 2009 there will be some exciting new exhibitors as well. I am going to speak to some of the exhibitors to find out why they are so popular amongst the couples who are planning a wedding and record their thoughts here in this blog. They may help you to come up with a new idea; show that you are on the right track or just give you some food for thought.
To start us off is Yervant, Grand Master Photographer. Yervant won the Australian Wedding Photographer of the Year 2009 at Australia’s most prestigious photography awards dinner, the Canon AIPP Australian Professional Photography Awards (or ‘APPAs’) in Sydney 29th June. So, we know that when it comes to taking wedding photos, Yervant is one of the best!
Yervant was introduced to photography from early childhood by his father who served the royal family of Emperor Hailé Silasée of Ethiopia as professional photographer. A multitude of awards over the years established Yervant as one of the most celebrated photographers within AIPP (Australian Institute of Professional Photographers) and the youngest ‘Fellow’ of AIPP for his unparalleled contributions, pioneering achievements and having set significant milestones internationally for future generations of professional photographers.
Yervant is the pioneer of the Coffee Table Magazine style wedding albums. Iin 1991, he discovered Photoshop™ and started playing with the software to replace his traditional Dark Room finishing techniques, on a slow computer, it took hours to finish an image let alone do a layout but Yervant could see a major milestone in development and wanted to create story book wedding albums flush mounted on photographic paper in a coffee table book presentation. There was no one in the world who understood his vision let alone produce it, then in 1992, he found Master Craftsman John Garner of Geelong who dared to attempt the impossible. Yervant printed his album layouts on an inkjet desk printer, John Garner produced
the very first coffee table flush mounted book. In Australia, Yervant’s peers called is a FAD and said that it would not last, it was too different form traditional wedding albums not only in capture style but also in presentation. Yervant submitted 3 albums for judging at WPPI in USA in 1993, the judges there could not categorise this novelty and decided to pack and return Yervant’s entries as non compliant.
Today, EVERY studio in the world produces the coffee Table magazine layout wedding albums as it is the most preferred option by young bride and grooms all over the world.
This year at the AIPP convention in Sydney, Yervant was honored with the GRAND Master title, there are only about 6 Grand Master photographers in the history of AIPP within Australia, Yervant was honored with this title 2 weeks ago for his continual leadership,exemplary influence and his continued dedication to teach, challenge and inspire the industry to unparalleled new levels.
Don’t take my word for it, come along to the That’s Amore Wedding Expo in Daylesford on August 22 and see some of his work. It is incredible.